When we try to find the next product to bring to our store and present it to our customers, we do not seek after items that are cheap or poorly made. We believe It's always easier to offer quality products rather than explaining why the product is without quality. ASHERs approach is very simple; collect high-quality products, and sell them low so that everyone can afford them.
Asher doesn't want to be known as a store that only has the cheapest item but also a store that offers high-quality products! This goal still continues today.